One studio is a business. Two is a different kind of problem.
When you open a second location, you don't just double your workload. You introduce a new set of coordination problems that single-location thinking doesn't prepare you for. Schedules that worked at one location create conflicts at another. Membership pricing that felt coherent becomes complicated when members can access multiple sites. Community that built naturally in one space has to be deliberately designed across two.
The workshop series was built primarily for single-location operators, but each session includes specific material for multi-location contexts. Operators running two or more studios will find that the frameworks apply, with some important additions.
Who this page is for
Operators currently running two or more yoga or fitness studio locations, or single-location owners planning to expand. The workshops are relevant at both stages.
How Each Session Applies at Scale
Scheduling Across Locations
When you have multiple rooms across multiple sites, the scheduling problem becomes about portfolio management, not just individual timetables. Which classes should exist at both locations? Where do you risk cannibalizing your own attendance? How do you handle instructors who work across sites?
The scheduling session covers the single-location framework in detail, and we spend time on the additional layer of cross-location coordination that multi-site operators need to think through.
Pricing for Multi-Site Access
Should a member who can attend any of your locations pay more than one who uses only one? How do you structure a multi-site membership without making your single-site option feel like a downgrade? These are pricing architecture questions with behavioral dimensions that the pricing session addresses directly.
Community Across Locations
Community is harder to build when your members are distributed across sites and may never meet each other. The retention session includes specific discussion of how to create belonging signals that work at the brand level rather than just the individual studio level. This is a different design challenge, and it requires different touchpoints.
Retail at Multiple Sites
Branded merchandise becomes more powerful and more complex when you have multiple locations. Consistency matters more. Inventory management becomes a real consideration. The retail session covers how to think about a merchandise program that works across locations without requiring a retail operation to manage it.
Metrics Across a Portfolio
The class evaluation framework in session four can be applied at the individual class level or at the location level. Multi-site operators often need both views. We cover how to use the same framework to ask whether a particular class should exist at a particular location, and how to compare performance across sites without oversimplifying.
Single vs. Multi-Location Considerations
The core frameworks are the same. The application differs in these specific ways.
Single Location
- Schedule optimization within one room set
- Pricing tiers for one access point
- Community built through in-person proximity
- Retail managed at one point of sale
- Metrics reviewed for one class portfolio
Multi-Location
- Cross-location schedule coordination and cannibalisation risk
- Multi-site access tiers and perceived value alignment
- Brand-level community design across distributed membership
- Consistent retail program with distributed inventory
- Portfolio-level metrics and location-to-location comparison
You might want to bring your operations manager
Multi-location operators often find it useful to attend the series with the person who manages day-to-day operations at one or more of their locations. The exercises are more productive when the person doing the scheduling work is in the room alongside the owner making the strategic decisions.
If you're considering attending with a team member, get in touch and we can discuss how to structure that within the group format.
Get in Touch