The overall structure
The workshop series is designed to be completed across four consecutive weeks. Each session builds on the previous one, so the sequence matters. By the final evening, participants have worked through every major operational domain of their studio as a business.
Sessions are held in the evening, typically starting at 6:30pm, so you can run your studio through the day. Each session runs approximately two and a half hours with a short break in the middle.
Group size is kept intentionally small. The format depends on real conversation, not passive listening. You'll work through exercises using your own studio's context, and you'll hear how others in the room are approaching the same questions.
Session by Session
Class Scheduling for Maximum Room Utilization
We start with the schedule because it's the foundation of everything else. A well-designed schedule determines how much revenue is theoretically possible before a single membership is sold. In this session, we work through how to read your current attendance data, identify underperforming time slots, and think about restructuring your timetable to match actual demand patterns.
We also cover the mechanics that affect real capacity: how class length interacts with transition time, how instructor overlap creates scheduling constraints, and how to think about peak versus off-peak demand in a way that's specific to wellness studios rather than generic retail or hospitality.
What you'll work on:
- Mapping your current room utilization by time slot
- Identifying your highest and lowest demand windows
- A framework for evaluating whether a time slot is worth filling
- Transition time and its effect on bookable capacity
Membership Pricing Psychology
Pricing is not just a number. It's a signal, a comparison point, and a decision architecture. This session examines how the way you present your membership options shapes what members choose, and how to design a pricing structure that guides members toward the options that work best for both them and your studio.
We look at tiered structures, anchor pricing, the role of a "decoy" option, and how to think about the relationship between price point and perceived value in a wellness context. This session does not cover financial planning or investment strategy. It covers behavioral framing as it applies to membership sales.
What you'll work on:
- Reviewing your current pricing structure through a behavioral lens
- Identifying whether your tiers are working as intended
- Anchor pricing and how to use it without deception
- How perceived value differs from stated price
Community Retention + Retail Revenue
Evening three covers two topics that share an underlying logic: both are about deepening the relationship between your studio and its members. Community-based retention and branded merchandise both work because they extend the meaning of membership beyond the transaction.
On the retention side, we look at what community actually means operationally. Not events and newsletters, but the specific touchpoints that create belonging. On the retail side, we cover how to select, price, and display a small merchandise line that feels like an extension of your studio's identity rather than a commercial add-on.
What you'll work on:
- Mapping your current member touchpoints and identifying gaps
- The difference between community activities and community infrastructure
- Product selection criteria for a small studio retail line
- Display and introduction strategies for branded merchandise
Simple Metrics: Class Performance and Decision-Making
The final session brings everything together through the lens of measurement. You don't need a data team to make better decisions about your schedule. You need a small number of the right metrics, consistently tracked, and a clear framework for what to do when the numbers point in different directions.
We introduce a class evaluation framework that weighs attendance patterns, instructor cost, time slot value, and member retention impact. We work through examples of how to apply it, and participants have the opportunity to run their own classes through the framework during the session.
What you'll work on:
- The four metrics that matter most for class-level decisions
- How to weight them against each other in different situations
- Running your own classes through the evaluation framework
- A decision process for sunsetting a class without damaging community
What to Bring
The workshops are most useful when you arrive with your own studio's context in mind. You don't need to prepare extensively, but having a few things with you will make the exercises more meaningful.
Your Current Schedule
A copy of your class timetable, ideally with some sense of which classes tend to be full and which are often sparse.
Your Pricing Structure
Your current membership options and what they include. You don't need to share this with the group if you'd prefer not to.
Your Retention Questions
Any specific situations where you've seen members leave and wondered what you could have done differently.
An Open Notebook
Sessions move between presentation and working exercises. Having somewhere to capture thoughts as they come up is genuinely useful.
Ready to attend?
Get in touch to ask about the next cohort dates or to discuss whether the series is right for your situation.
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